Big data:

Technology is also considered an ally for real estate agents, since through Big Data they can know in detail who the buyers are and in what type of property they are interested. Another point to take into account is that now users can access the information and price of real estate through the internet.

Digital marketing and social media:

These tools have become fundamental elements for the sale and promotion of properties. Through advertising on social networks, sellers can present the properties in an attractive way to segmented groups, thus ensuring that they reach people interested in acquiring these properties.

Online search and virtual reality:

A few years ago the search for properties was a task that demanded many hours, since interested people had to visit the property in person to be sure of what they were going to buy. Currently, the internet and virtual reality have simplified this work, helping users to know in detail each property, from the comfort of their home. Today we can explore properties thoroughly from home through virtual tours, which simulates the face-toface experience.

Sustainable energy:

Sustainability and technology go hand in hand in the real estate sector, with the construction of homes that incorporate advanced technological solutions to take advantage of renewable energy. This is mainly reflected in heating, lighting and security systems, where technology plays a key role in energy efficiency and reducing environmental impact.


The socalled virtual assistants offer a better shopping experience to the user, by providing all the information they need and solving any questions that may arise. In addition, it also allows the scheduling of appointments, something that means a significant time saving for sellers.